How have you used web page conventions to create brand identity?

I used a combination of Gimp and Photoshop to create my banner, the latter of the two ing the preferred software, even though I only actually used it for the font effects. For the background of my banner I used a photo of Hollywood to relate to the name of the group, setting it to multiply so that it would pick up the grungier looking texture and greyish blue colours of the layer below. I then used these colours as my website colour scheme, bringing out the blue on one of the buildings into the back of my menu bar to make it stand out more. Though I had originally been going for more green colours, I decided that the bluey grey would look better. I've also only used red once in the logo to draw the audience's eyes to it, just to make sure they'd see it. I also used a different font for the name of the single to be released in the corner, again to draw the audience's eyes too it, since I want them to buy said single. I tried to keep it relevant to the lyrics and topic of the song rather than the band itself, but used colours from the rest of the site so that it would still fit in.

For the main body of the text I used arial, everyone's default font just to make sure that people could read it. I would have used the type writer is font as well, but I thought it'd be best if they could actually read it as if they can't read it, I can't convince them to like the band and spend their money on them.