Benefits:-
Wider audience
Easy to access, can be accessed for anywhere in the world
Can be cheaper
Can notify a lot of information all in one place
Can be a popular place for fans to visit
Viral marketing and messaging spreads quickly
Much more interactive
Use of conventions helps to target the audience
Drawbacks:-
Over-advertising can bring too much traffic
Technology fail.
Complications can be caused, like the internet having problems, disconnected etc.
Not everyone has /knows how to use the internet
Hackers can invade the site and destroy or disrupt information
Lots of useless information on the internet
Trolls can invade the websites and bully, intimidate members
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