When designing my webpage I kept my research and web page analysis in mind by taking features from each. I found that many websites within the genre used a lot of black and darker colours in their designs and often had a sort of grungy quality. I then decided that I should use the same sort of grungy effect as in my digipak to preserve a group iconography between the two. I also included a picture of the 'band' we had created in the two, since many of the other digipaks and websites of groups in the genre had images of their band, I thought it'd be best to do the same in my own.
From the band's current website, I also used the same idea as them by adding a cityscape to the background of my page. Unlike the band's page, however my webpage had the city scape as a combination header and background rather than just a header. I also decided to try and make it fit in more with some of the genre conventions, such as using dark colours and choosing a city at night rather than in the day time like the group's official website does.
When designing my digipak however, I decided to focus more on the masks, as they're quite a big part in the music video and if we were to make more videos then we may not use them again. I also tried to make it rewarding to the people who buy it by having a lot of pictures and making the want to buy it in that way, though it's a bit of a spin on the conventions. As usually there's be more lyrics or something more graphical rather than photos that could be later sold as merchandise if the digipak were limited edition.
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