Website Analysis of Hollywood Undead

Website Here

How are web page conventions used?
This website uses all of the website conventions, it has a large banner at the top with the band's logo on it, helping us to understand what we're looking at due to the brand image. It has a collage of many images for the background, again helping to reinforce the band's image since most of the images involve the group in their masks. It also has a working, clear and esay to use navigational bar below the banner, enabling us to navigate the site as we choose via appropriately labled links. The target audience would of course be people who like the group, but could also a appeal to people who'd found the website by chance or out of curiosity. It's use of colours and images leads me to believe that the target audience would be males in their late teens/ early twenties, so around 18-24. The site itself does a fairly good job at advertising the band, though it could make a better use of media such as audio players and perhaps easier to view videos since the current ones are confusing.

The Internet as a Promotional Tool

Benefits:-
Wider audience
Easy to access, can be accessed for anywhere in the world
Can be cheaper
Can notify a lot of information all in one place
Can be a popular place for fans to visit
Viral marketing and messaging spreads quickly
Much more interactive
Use of conventions helps to target the audience

Drawbacks:-
Over-advertising can bring too much traffic
Technology fail.
Complications can be caused, like the internet having problems, disconnected etc.
Not everyone has /knows how to use the internet
Hackers can invade the site and destroy or disrupt information
Lots of useless information on the internet
Trolls can invade the websites and bully, intimidate members

Glossary

I created a tumblr account for my glossary, found in the about section below in the about section ---->

Webpage Analysis

I decided to look at 'Patenbrigade: Wolff''s website for this task, a German industrial trance group. Found here.

It fits in well with most conventions, though most could be improved. Although the website has a banner it's small and if you didn't know the band you wouldn't know what you were looking at since is has no logo or name on it. It also could've placed the navigation bar below the banner so that the text was more visible as currently it's kinda hard to see it. Again with the lay out it gets rather confusing and has a very blog type look to it (Well I guess it is the news page AS WELL AS the homepage) as the majority of the content is just one long stream which can be very confusing for the audience. It does, however, use lots of different media types within this confusing layout, including video, audio and pictures, though they could've been used more effectively.

This leads me to believe that this website is directly aimed at the fans of the band because of the lack of names on the site and that it's aimed at about the 18-25 age range or older, due to the simplistic style kids would find difficult to maintain interest in. IT's also rather aimed at people that spend alot of time on the internet, seeing as one of he first things you see on the page is links to twitter, their blog and youtube.

I think that overall the website's very good at promoting itself, infact,the entire home page is an advertisement for the group's new album which they're letting you download for free now as a sort of viral advertising and this download button is HUGE for a download button, as well as having the most obvious link in the nav-bar is about tour dates.